A project which looks at new approaches to managing tourism destinations, which the Çï¿ûÊÓƵ is a key partner of, has been selected as a contributor to the European Year of Cultural .
The aim of the of Cultural Heritage is to encourage people to discover and engage with Europe's cultural heritage, and to reinforce a sense of belonging to a common European space. The slogan for the year is: Our heritage: where the past meets the future.
The SHARE project is a four-year £1.1 million initiative funded by the European Union. It looks at innovative ways of sustainably managing Europe's cultural heritage, including the relevant use of 'smart' approaches, with partners in Croatia, Sweden, Italy, Spain, Romania and Hungary.
Dr Andres Coca-Stefaniak, Senior Lecturer at the Çï¿ûÊÓƵ and a member of the Tourism Research Centre group, is coordinating the research for the SHARE project as Principal Investigator.
He says: "This distinction from the European Union builds on this project's research findings and exchange of good practices in the management of tourism destinations, such as Medellin, Spain, which we will be translating into tangible impacts on the ground by influencing local and regional policy-making across Europe.
"The university will be holding an event open to the public on Tuesday 12 June to share our project's findings and to discuss their implications for the management of heritage tourism destinations so that they adapt to rapidly changing visitor and resident expectations."
The project is one of six projects within the Europe programme co-funded by the European Regional Development Fund (ERDF) to be selected to contribute to the European Year of Cultural .
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Picture: Medellin, Spain, is an area set to benefit from European Year of Cultural Heritage research.
