Key details
Dr Yasser Abdallah
Lecturer in Business. External Engagement Co-Lead, EBC.
Dr. Yasser Abdallah is a academic and expert in the field of Business, currently serving as a lecturer at the Executive Business Centre within the Greenwich Business School. With a strong foundation in academia and research, Dr. Abdallah holds a prestigious Ph.D. in Digital Transformation, which he earned from Cranfield University in the United Kingdom.
Throughout his academic journey, Dr. Abdallah has demonstrated a keen interest and expertise in the realms of Industry 4.0 and digital transformation. His scholarly contributions have been widely recognized, as evidenced by the numerous publications he has authored in reputable journals. These publications not only showcase his deep understanding of the subject matter but also contribute valuable insights to the academic community.
Dr. Yasser Abdallah's academic career spans several years, with his association with the university beginning in 2021. Prior to joining the Greenwich Business School, he held positions as a research fellow at multiple esteemed universities in the United Kingdom. His experience in this capacity has undoubtedly enriched his perspective and allowed him to engage with cutting-edge research in the evolving landscape of Industry 4.0 and digital transformation. His ongoing contributions to the understanding of digital transformation underscore his status as a thought leader in the dynamic and evolving landscape of Industry 4.0.
Awards
Research Excellence Nominee – 秋葵视频 2022
Recognition
Fellow of the Higher Education Academy
Member of the Editorial Board of the International Journal of Electronic Trade (Inderscience publ.) IJETRADE.
Member of the Project Management Institute (PMI) UK Chapter.
Member of the Charted Management Institute (CMI)
Research / Scholarly interests
Dr Yasser Abdallah's research interests lie at the intersection of digital transformation and the manufacturing industry, with a particular emphasis on the digitisation of manufacturing processes. His work delves into the profound impact of Industry 4.0 technologies on reshaping traditional manufacturing methods, optimising efficiency, and enhancing overall productivity. Dr. Abdallah's investigations encompass the integration of advanced technologies such as the Internet of Things (IoT), artificial intelligence, and data analytics into manufacturing workflows. His research not only examines the strategic implementation of these technologies by large-scale industries but also pays special attention to the innovative and disruptive shifts occurring within Small and Medium-sized Enterprises (SMEs). Recognising the unique challenges faced by SMEs, Dr. Abdallah explores how these businesses navigate the digital landscape, adopt emerging technologies, and leverage digital tools to remain competitive in an increasingly digitised manufacturing ecosystem. His research sheds light on the transformative potential of digitalisation for SMEs, offering insights that contribute to both academic discourse and practical strategies for businesses navigating the complexities of Industry 4.0.
Key funded projects
Yasser is currently working on building and managing a Digital Transformation framework in the manufacturing industry. This could have potential benefits for the industry to increase its productivity and reduce its cost through transforming its traditional business processes into a more digitized world. This research will help the manufacturing institutions overcome Digital Transformation barriers and make the most use of their enabling digital technologies.
Recent publications
Elnadi, M., Abdallah, Y.O. Industry 4.0: critical investigations and synthesis of key findings. Manag Rev Q (2023).
Anna Prisco, Yasser Omar Abdallah, Swapnil Morande & Mohamed Hani Gheith (2022) Factors affecting blockchain adoption in Italian companies: the moderating role of firm size., Technology Analysis & Strategic Management, DOI:
Abdallah, Y.O., Shehab, E. & Al-Ashaab, A. Developing a digital transformation process in the manufacturing sector: Egyptian case study. Inf Syst E-Bus Manage 20, 613–630 (2022).
Almasbekkyzy A, Abdikerim D, Nabi D, Abdallah YO & Shehab E (2021) Digital maturity and readiness model for multiple-case of Kazakhstan large companies. In: 2021 IEEE International Conference on Smart Information Systems and Technologies (SIST), Nur-Sultan, 28-29 April 2021.
Yezhebay A, Sengirova V, Igali D, Abdallah YO & Shehab E (2021) Digital maturity and readiness model for Kazakhstan SMEs. In: 2021 IEEE International Conference on Smart Information Systems and Technologies (SIST), Nur-Sultan, 28-29 April 2021.
Presentations
Sustainablele Digital Transformation: The Role of Organisational Digital Culture. In the International Conference of Manufacturing Research, Sept. 2022. University of Derby.