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The aim of this module is to develop integrative thinking skills so that students can constructively reconcile and apply various theories they have learnt to real-world problems faced by event organisations in the experience economy. This module will challenge students to develop business solutions in the areas of audience development; digital innovation; impact evaluation; market research; accessibility and product development. Students will learn how to integrate knowledge from these disparate areas in order to generate creative solutions that secure the sustainable development of organisations working in the experience economy.

On successful completion of this module a student will be able to:
1 Develop a deeper understanding of the operating contexts of real-life event organisations in the experience economy and the specific challenges they face
2 Analyse the problems experienced in real-life operating contexts for a number of event industry organisations
3 Çï¿ûÊÓƵ potential solutions for the sustainable development of a real-life event industry organisation and reflect on the process to embed learning

• Problem solving strategies in business
• Value proposition in the experience economy
• Market research and impact evaluation to inform the development of products and event portfolios
• Audience development – tracking and monitoring changing audience behaviours and trends to inform event marketing and development of strategic event portfolios
• Innovation and strategic development of event portfolios
• Revenue forecasting and planning for the development of event portfolios
• Strategic implementation of evaluation and impact measure results
• Emerging digital event solutions and platforms for the development of event products and event portfolios
• Practical implementation of new regulations and procedures in real-life event scenarios

This module will use a problem-based learning (PBL) pedagogical framework to encourage students to think beyond the boundaries of a single discipline to see the big picture.
Students will learn through a guided inquiry process where real-life event industry partners will present a few business problems they are facing, which affect their growth and development. Students will have the opportunity to explore these problems and the operating contexts of a number of different event businesses using a combination of digital learning resources; lectures; site visits and tailored case study literature developed for the module. Students will then be tasked with developing solutions to these business problems by choosing an appropriate, theory-based procedure developed with the support of their tutor.

Report: 100% weighting, 40% pass mark.
Learning Outcomes: 1, 2 & 3.
Outline Details: The report must present a solution to the business problem selected for analysis. 3000 words.

Formative Assessment: Students will prepare a presentation that outlines their proposed solution.